Action Items
Things to do in December and January
- Make Hotel Reservations
- Make Airline Reservations
- Make Automobile Reservations
- Reserve Meeting Space For Pre-Show Sales Meetings
- Set Up Master Billing Account
- Review Exhibitor Manual
- Finalize Exhibit Theme; Begin Exhibit Graphics Design
- Define Specific Sales Objectives
- Order Exhibit Furnishings:
- Chairs
- Tables And Drapes
- Wastebaskets
- Other
- Order Exhibit Utilities:
- Electrical
- Telephone
- Other
- Order Exhibit Services:
- Labor
- Floral
- Special Signage
- Security
- Booth Cleaning
- Photography
- Models
- Develop Literature And Promotional Pieces
- Develop/Produce Audiovisuals And Order A/V Equipment
- Plan Publicity, Promotion And Advertising:
- Pre-Show And At-Show Publicity
- Show Directory And Daily
- Giveaways
- Show Special
- Plan Pre-Show Meeting:
- Set Speakers And Topics
- Finalize Time And Place
Things to do in February
- Develop, Produce And Distribute Pre-Eds Mailers
- Order Product, Demonstration Equipment And Other Special Elements Of Display Program
- Order Badges From Eds Office
- Plan Specific Eds Sales Strategy
- Develop Plan To Evaluate Exhibit Performance
- Plan Representative/Distributor Entertainment
- Make And Confirm Appointments With Distributors And Reps
- Develop Publicity And Advertising:
- Show Directory And Daily
- Press Kit Plan
- Food And Beverage For Pre-Show And At-Show Meetings
- Order Materials That Will Ship With Booth:
- Sales Literature
- Appointment Forms
- Giveaways
- Other
- Confirm Exhibit Contractor Personnel, Photography, Etc.
- Arrange Technical Service Personnel For Product Set-Up At Booth
- Develop Plan For Gathering Competitive Information At Show
Things to do in March and April
- Finalize Booth Staffing Schedule
- Finalize Publicity Material For Daily, Press Kit, Etc.
- Review All Logistics And Strategies:
- Exhibit Objectives, Strategy And Design
- Products To Be Exhibited
- New Product Introductions
- Giveaways
- Staffing Schedules
- Transportation
- Required Arrival Times
- Entertainment Plans
- Preview Exhibit
- Mail Appointment And Promotion Reminders
- Ship Exhibit
- Send Package Of All Promotional Materials To Sales Representatives
- Re-Confirm Hotel Arrangements:
- Food And Beverage
- Rooms
- A/V And Other